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JESSE SUCHMANN'S WEB LOG ABOUT THE THINGS HE FINDS ON THE INTERNET.

10 Bullets. By Tom Sachs (by tomsachsmovies)

Henry Luce, a co-founder of TIME, disdained the notion of giveaway publications that relied solely on ad revenue. He called that formula “morally abhorrent” and also “economically self-defeating.” That was because he believed that good journalism required that a publication’s primary duty be to its readers, not to its advertisers. In an advertising-only revenue model, the incentive is perverse. It is also self-defeating, because eventually you will weaken your bond with your readers if you do not feel directly dependent on them for your revenue.”
- Time, “How To Save Your Newspaper”, 2009

(Source: adverlab.blogspot.com)

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nobody here (by sunsetcorp)