RUSHKOFF:
Sadly, we tend to miss the great opportunities offered us by major shifts in media.
The first great renaissance in media, the invention of the alphabet, offered a tremendous leap for participatory democracy. Only priests could read and write hieroglyphs. The invention of the alphabet opened the possibility for people to read or even possibly write, themselves. In Torah myth, Moses goes off with his father-in-law to write the laws by which an enslaved people could now live. Instead of simply accepting legislation and government as a pre-existing condition—the God Pharaoh—people would develop and write down the law as they wanted it. Even the Torah is written in the form of a contract, and God creates the world with a word.
Access to language was to change a world of blind, enslaved rule followers into a civilization of literate people. (This is what is meant when God tells Abraham “you will be a nation of priests.” It means they are to be a nation of people who transcend heiro-glyphs or “priestly-writing” to become literate.)
But this isn’t what happened. People didn’t read Torah—they listened as their leaders read it to them. Hearing was a step up from simply following, but the promise of the new medium had not been seized.
Likewise, the invention of the printing press did not lead to a civilization of writers—it developed a culture of readers. Gentlemen sat reading books, while the printing presses were accessed by those with the money or power to use them. The people remained one step behind the technology. Broadcast radio and television are really just an extension of the printing press: expensive, one-to-many media that promote the mass distribution of the stories and ideas of a small elite.
Computers and networks finally offer us the ability to write. And we do write with them. Everyone is a blogger, now. Citizen bloggers and YouTubers who believe we have now embraced a new “personal” democracy. Personal, because we can sit safely at home with our laptops and type our way to freedom.
But writing is not the capability being offered us by these tools at all. The capability is programming—which almost none of us really know how to do. We simply use the programs that have been made for us, and enter our blog text in the appropriate box on the screen. Nothing against the strides made by citizen bloggers and journalists, but big deal. Let them eat blog.
