( *_* )

JOE RANDAZZO (EDITOR OF THE ONION) SAYS:

It destroys uniqueness. Once an “enjoyable thing” becomes a “meme,” we stop enjoying the thing for its own sake, but consume and regurgitate our enjoyment of it as a symbol of hipness, as if to say: “I am aware of this thing’s popularity — therefore I, too, exist!” But the short life span of the average meme means it can’t imprint itself on the human psyche in any real way. We want instant nostalgia, and what we get is manufactured zeitgeist. The faster memes spread, the more homogenized online conversation becomes, until a few phrases dominate the discourse.

( *_* )<[ Hear hear, Joe. *golf clap* ]